ASEM COULDN'T SUSTAIN THE HYPE

By: Joyceline Natally Cudjoe                                                                     

Fans of the popular musician, Asem have expressed much displeasure on how gradually the pop artist’ music is dying out from the music industry.

Nana Wiafe Asante- Mensah known in the showbiz as Asem is noted for hit songs like “Give me blow”, “Pigaro”, “Fylla” and “Bye-bye”.

He has been featured in so many songs and got many Ghanaians singing to his tempo with his talent of rapping in the hip-hop/highlife/reggae music genre.

Although in June last year the controversial rapper released a hit jamming hip-hop single titled “Yo-yo”, it was however not to the delight of his fans who were expecting something more after such a long absence.

The award winning artist generated a lot of attention on social media when he posted pictures of himself showing tremendous weight loss which he attributed to his new found healthy lifestyle and this divided lot of opinions with some people even suggesting he was fighting an ailment of a sort.

Asem won the best new artist (discovery of the year) in 2009 and was also nominated for 2013 VGMA from the category of the best rapper of the year which he did not win. This did not whither the interest of his fans in his music career since they saw him as a breath of fresh air in the music industry.

However, he has not lived to his billing and his performance in the industry can be described as nothing more but lackluster.

In an interview with Times Weekend his fans said, “Asem has failed to rock the music industry with hit songs as compared to the singles he earlier on released in the year 2007-2008 when he was at Lynx Entertainment.

He became very popular and his name Asem became a house hold name even on the lips of kids but he couldn’t sustain the hype.

Nancy Koomson, one of Asem’s fans Times Weekend spoke with urged the Chief Executive Officer (CEO) of Wobeda Ntem (WBDN) records to work harder in order to slate his name on the International music award lists like Black Entertainment Television (BET) award.

“No doubt that Asem is one of the best song writers of our time and his rap is undeniably a plus to the music industry”, she stressed.